Red Carpet Luxury Lifestyle has been offering unique luxurious journey and wellness experiences to a spread of discerning prospects, each company and personal, since its inception in 1996. Their dedication to distinctive private service in creating curated itineraries mixed with their in depth expertise, depth of information and focused worldwide partnerships makes them a frontrunner within the demanding luxurious market.
Our good buddies over at Luxurious Life-style Awards (LLA) spoke to the founder and CEO, Alan Rogers, concerning the inspiration behind his firm, the philosophy they function by their biggest achievements, and their plans for the longer term.
LLA: What was your inspiration behind founding Crimson Carpet Luxurious Life-style?
Alan Rogers: Previous to beginning my firm, I used to be normal supervisor at London Luton Airport. Throughout this time, I used to be extraordinarily dissatisfied with the service ranges and the way the airport cared for his or her passengers. Making an attempt to vary the service tradition was a problem, which is the place I noticed a possibility to begin a very service oriented firm. I wished to take care of individuals and make them really feel particular, (it’s in our household’s DNA) I wished to function within the luxurious market, which is why I made a decision to call the corporate Crimson Carpet. It doesn’t matter what services or products we had been going to supply sooner or later, they might be accompanied by impeccable service, sustaining the very best potential service requirements. I secured workplaces in Knightsbridge as I used to be severe about working within the luxurious market and wished to indicate we had been going to be knowledgeable and credible firm.
LLA: What makes your organization stand out as distinctive within the market?
AR: Inside a short interval, we attracted demanding FTSE 100 and Fortune 500 firms as we had already achieved a fame for offering impeccable service. We received a serious contract with Barclays Premier as our bid proposal for his or her annual convention was revolutionary and distinctive, offering them with a special imaginative and prescient on how they checked out and delivered their annual conferences.
This ultimately culminated in successful the Imaginative and prescient 100 award, an award that recognised the highest 100 visionary firms within the UK, in each the private and non-private sectors. We shared this award with some main UK manufacturers who turned purchasers of ours. We’re exceptionally good at establishing and constructing good relationships.
We went onto win the entrepreneur of the yr awards with Coutts Financial institution and BT, together with one of the best advertising and marketing marketing campaign for our Stay Like a Millionaire marketing campaign. We had been serving to firms develop profitably and serving to them increase their profile inside the world market.
Throughout this time (and even with giant teams), we stored receiving constant suggestions from purchasers saying our service was impeccable and we at all times made individuals really feel particular. With each request, our perspective has at all times been, whether it is bodily potential and authorized, we are going to make it occur. We created our strapline “The Reply is Sure, What’s the Query” which was our DNA.
That is what makes us stand out and distinctive within the market.
LLA: The place do your purchasers come from? Does your shopper record have a global flavour?
AR: We definitely have a global flavour. We have now discerning purchasers from around the globe. We have now catered for billionaire Russians to a stunning woman within the UK who simply wished one thing particular for her son’s birthday. As we began to get extra inquiries from the USA, we determined to open an workplace in Hollywood.
We have now purchasers throughout Europe, Australia, Canada, Finland, India, New Zealand, and throughout Asia. As we now have expertise of working with many various cultures and cuisines, this permits us to cater for everybody.
LLA: Do you’ve gotten numerous repeat enterprise with purchasers returning to design additional experiences?
AR: In the course of the previous 25 years I can’t recall shedding a shopper. Purchasers’ developments and budgets change relying upon their circumstances. Nonetheless, essentially the most gratifying state of affairs is when our purchasers’ kids turn out to be purchasers as we taken care of them so properly after they had been youthful. Our purchasers are impressed by new and revolutionary experiences that we curate like our Street to Longevity Retreat that explains the straightforward method to dwelling a happier, more healthy, and longer life, while offering a leisure program of genuine life-style experiences. When our purchasers wish to have fun one thing actually particular, they at all times come to us first.
LLA: What particular companies are you able to provide when arranging your journey experiences?
AR: All our particular companies begin lengthy earlier than the shopper travels. Security at all times comes first, so we get to know their dietary necessities, their allergic reactions, their likes, dislikes, and apprehensions. We get to know if something scares or actually excites them. We then get to know their aspirations, wants, and needs. Their favorite meals, drinks, most popular lodging, views, and select the suitable institutions for them to get pleasure from. We even match their favorite colors and flowers inside the companies we offer (however we can’t reveal how we do that). We set up what’s going to make their expertise additional particular. We think about comfort, from previous to leaving their properties, all through their keep within the vacation spot and returning house once more. It goes with out saying that while they’re in resort, each element is taken care of together with all types of transportation, selecting varied places and locations of curiosity, menus and drinks decisions, leisure, buying, and most of all particular enhanced companies not accessible to the general public.
LLA: What ideas does your organization function on to make sure it delivers a world-class providing?
AR: Firstly, our enterprise is all about individuals. We guarantee our crew has the suitable mindset with the suitable talent set. We guarantee they’re totally skilled to the very best service requirements which embody Forbes Journey Guides luxurious requirements. Our ideas are primarily based upon being caring, courteous, gracious, considerate, respectful, educated, skillful, and at all times offering a way of personalised service with knowledgeable immaculate look. Along with this, we are going to at all times take possession and supply anticipatory companies. Our purchasers don’t must assume after they journey with us, all the things is taken care of.
LLA: Are you able to inform us about among the most exceptional experiences you’ve gotten organised for the reason that begin of your organization?
AR: Wow, this can be a troublesome one with so many experiences to select from. We have now organized for purchasers to fly fighter jets in Cape City. We employed a battleship for a boy’s 13th birthday and organized for England footballers to play 5 a facet soccer on deck with him and his buddies.
We curated a shock 10-day tour to France and Italy for a woman to have fun her husband’s 40th birthday. The itinerary was wonderful, however the consideration to element was impeccable. We ensured his favorite (uncommon) snacks, meals and drinks had been accessible onboard the personal jet we chartered. A 40-year-old bottle of his favorite wine was ready chilled to the precise temperature on his precise birthday. We organised a yacht constitution in Portofino with personal visits to a number of locations with a prestigious personal chef catering for his or her each whim.
We organised a twenty fifth marriage ceremony anniversary canal cruise in France. Shock VIP tickets had been ready to attend a live performance of their favorite artist, a non-public jet whisked them to Morocco to go to Ricks Café in Casablanca because it was their favorite Humphrey Bogart movie. We additionally flew in specialist tea, meals, and objects of clothes from Russia to make sure all parts of house consolation was accessible throughout their anniversary journey.
We have now taken our purchasers and their kids on a non-public jet to Lapland to go to Santa Claus. Throughout their go to they’d dinner in igloos, went husky racing, and rode with reindeers. We took them snowmobiling throughout frozen lakes, and we employed a non-public log cabin in the midst of nowhere, the place Santa Claus and his elf’s visited to offer everybody a personalised Christmas present.
LLA: What achievement or expertise are you most happy with?
AR: In 1998 I used to be requested if I may assist develop tourism in Colombia. I agreed and travelled to Cartagena to collaborate carefully with the vacationer authority, native journey, and tourism firms. I felt they need to change their technique and the best way they positioned Colombia at commerce reveals and exhibitions. They took my recommendation, and later that yr they attended world journey market with wonderful outcomes. They had been thrilled with my suggestions and mentioned they might be honored if I’d be a choose for his or her Miss Colombia contest, which was one of many largest occasions in South America. I mentioned I’d be honored to guage such a prestigious occasion and agreed. Over the six-day interval, I met many dignitaries, celebrities, many pretty individuals and naturally eighteen lovely contestants representing every district of Colombia. Throughout this time, I skilled excellent hospitality, wonderful delicacies and general, one thing fairly extraordinary and particular. After efficiently judging the Miss Colombia contest and to my astonishment, I used to be handed the keys to the town.
LLA: Do you personally have a favorite expertise that you’d suggest?
AR: This actually is a tricky query as over the previous 25 years there have been so many wonderful experiences. Royalty has hosted me when visiting the palaces of India and I’ve been a visitor on the Sultan of Brunei’s Palace. I’ve stayed in wonderful castles reliving the historical past of well-known individuals comparable to Andrew Carnegie at Skibo Fortress. I’ve watched the wildlife in Africa and been behind the scenes at Shamwari personal sport reserve observing how they appear after the animals, which was wonderful.
I’ve flown a Hawker Hunter fighter jet in Cape City, pushed a Formulation 1 automobile, performed elephant polo, been driving on a glacier in Iceland, been to the Ice resort in Sweden, visited Santa Claus in Lapland, been husky racing, rallying and snowmobiling throughout frozen lakes in Finland and visited among the greatest wine cellars and vineyards globally.
My favorite…….. it’s unimaginable to decide on, however I at all times suggest one factor to purchasers. Other than the a whole bunch of experiences we will curate, take into consideration what’s most vital to you and what you actually wish to expertise or obtain while you possibly can. Then when you can, do it now or chances are you’ll reside to remorse it in later life.
LLA: What key classes have you ever discovered from 25 years within the luxurious journey enterprise?
AR: Test, double-check after which examine once more. The posh journey enterprise is private and emotional as persons are searching for distinctive life experiences. It’s essential to plan rigorously, anticipate all the things, don’t take something with no consideration, and at all times apply the what if rule. Select your employees and suppliers very rigorously and have clear and concise procedures for everybody to stick to. Practice and retrain employees regularly, sustain with know-how and developments, and most of all, take heed to your purchasers. All the time be open to revolutionary concepts and irrespective of what number of years you’ve gotten been in enterprise, you possibly can at all times study one thing new, so hear and maintain an open thoughts. It’s crucial to be form and courteous to everybody no matter their social standing.
LLA: Are you able to describe the state of the posh journey market at present?
AR: It’s witnessing speedy progress as a result of enhance in demand for distinctive and unique journey experiences that assist individuals to scale back their stress ranges. The worldwide luxurious journey market is predicted to generate a income of $1,369,103.8 million by 2028, rising exponentially at a CAGR of 8.8 per cent throughout the forecast interval (2021-2028). Publish covid developments present luxurious travellers are searching for journey experiences that embody sustainability and duty, exclusivity and personalisation. There’s an emphasis on tradition, delicacies and heritage, persons are searching for genuine experiences geared in direction of training, studying, well being and wellness. Luxurious travellers require distinctive and memorable experiences with elevated ranges of service and have larger expectations. The market has clearly seen a rise in personal jet charters, unique use of inns and villas with luxurious travellers wanting extra privateness.
LLA: How has your organization been affected by the worldwide Covid-19 pandemic?
AR: We have now been critically affected like the remainder of the worldwide hospitality business. Nonetheless, we targeted on areas that had been in our management and fashioned partnership with firms that might add worth to our genuine and distinctive experiences. We launched a digital platform enabling firms and people to just about work together extra successfully. We designed and launched a brand new web site, opened an workplace in Hollywood and invested in a brand new model of spirits that we are going to be launching subsequent yr. I additionally agreed to assist college students and lecture on luxurious and wellness journey on the ESHTE College of Hospitality and Tourism in Portugal. The primary lecture was aptly named, Time to Rethink Hospitality and Tourism. We used the time successfully which I’m certain will assist us and our purchasers sooner or later.
LLA: What modifications have you ever seen and what do you are expecting for the longer term within the luxurious journey market?
AR: Based mostly on our analysis with purchasers and suppliers the modifications have been in depth. Persons are extra well being and wellness acutely aware and are involved for his or her security. Weight problems has sadly performed its half in deaths throughout Covid, so there is a rise in individuals desirous to drop pounds, enhance their immune methods, be fitter, more healthy, and reside longer. Folks’s expectations have elevated, they won’t settle for poor service, being crammed into eating places and ready for ages to be served. Due to this fact, luxurious hospitality companies might want to present distinctive ranges of service, or they’ll face the implications.
Sooner or later, I imagine the posh journey market will flourish in some ways. Individuals who perhaps journey 4-5 occasions a yr, will presumably solely journey twice a yr, with larger spending to make their journey extra luxurious, experiential, personalised and personal. Folks might be ready to pay extra if the expertise is outstanding or contributes to their well being. Folks’s mindset has modified as Covid has made them realise, there is probably not a tomorrow. At Red Carpet Luxury Lifestyle, we don’t simply present luxurious experiences, we care for individuals, take care of their well being and wellness, and provides them and their households the life they’ve at all times wished to reside.
Go to redcarpet.co.uk for extra info.